A brand new program

Let's answer this ONE key question "Does your marketing have impact?".
Join us and grow as a digital marketer to get more conversions, more sales and a higher ROI.

 

 

THE MUSEUM

08:30
Welcome & breakfast THE MUSEUM

Grab a juice or coffee and prepare your mind for a day full of new insights.

 

EXPERTS ROOM

09:10
Meet the experts - Part 1 (30 min.)
Meet the experts - Part 1 (30 min.) EXPERTS ROOM
Book a meeting and ask all your personal questions regarding conversion marketing. Go home with the answers you need the most. Learn from the private sessions with senior digital marketing experts sharing their knowledge, experience... read more
Meet the experts - Part 1 (30 min.) EXPERTS ROOM

Book a meeting and ask all your personal questions regarding conversion marketing. Go home with the answers you need the most.

Learn from the private sessions with senior digital marketing experts sharing their knowledge, experience en new insights.

More info

read less

 

THE MUSEUM

09:50
5 min. Opening of the day from your host of the day THE MUSEUM

Pieter is your host on stage and will guide both you and the speakers through the day.

Pieter Baert (BE)

Pieter Baert (BE) Service Designer & Digital Strategist Vryheid

 

MAIN STAGE

10:00
The Growth Canvas - A Strategic Growth approach for Conversion Optimization MAIN STAGE
By analyzing the team structure, skills, methods and culture of several fast growing companies like Amazon, Booking.com or AirBnb, Andre found a similar pattern in all these organizations. After 3 years of research he published the „G... read more
The Growth Canvas - A Strategic Growth approach for Conversion Optimization MAIN STAGE

By analyzing the team structure, skills, methods and culture of several fast growing companies like Amazon, Booking.com or AirBnb, Andre found a similar pattern in all these organizations. After 3 years of research he published the „Growth Canvas“ - a model that shows three simple principles that can be implemented easily. In this keynote presentation, Andre shares insights and practical examples that help companies to get faster on the growth track.

3 Things you will learn:
- Why Conversion Optimization is a misleading term
- How to have a deeper look into your customers minds
- Why you need a better plan for optimization

read less

André Morys (DE)

André Morys (DE) CEO Web-Arts (Germany's leading conversion optimization agency) Strategy

 

MAIN STAGE

10:35
Is Your Web Copy Converting? (How to Find Out and Fix it) MAIN STAGE
I hate to break it to you, but your marketing copy is probably cheating on you. It might look okay on the surface but deep down it could well be working for your competitor: sending prospects their way instead of directing them to y... read more
Is Your Web Copy Converting? (How to Find Out and Fix it) MAIN STAGE

I hate to break it to you, but your marketing copy is probably cheating on you.

It might look okay on the surface but deep down it could well be working for your competitor: sending prospects their way instead of directing them to your call-to-action.

Most of the copy clients bring to me doesn’t actually suffer from the ‘pushy sales speak’ marketers fear, the real problem is actually underselling the product or service. Hiding or downplaying valuable selling points and compelling reasons for customers to take action.

During This Session You’ll Learn:
- How to tell if your copy is being overlooked as the (boy/girl) next door
- Pinning down what customers ‘really’ want to hear for them to say ‘tell me more!’
- How to develop a rich list of selling points you can use directly in your copy to make it more compelling

read less

Amy Harrison (UK)

Amy Harrison (UK) Founder Write with Influence Copy/Content Marketing

 

MAIN STAGE

11:10
Short break
Short break MAIN STAGE

Grab a juice, a coffee and have a relaxing chat with likeminded marketeers.

 

MAIN STAGE

11:20
Speaker 3 - Tools & integrations in a conversion approach
Speaker 3 - Tools & integrations in a conversion approach MAIN STAGE

The name of the speaker, the final title and details will follow soon.

 

MAIN STAGE

11:55
Q&A with the speakers from the morning sessions
Q&A with the speakers from the morning sessions MAIN STAGE
 

THE MUSEUM

12:30
Start Lunch attendees

Experience the power of some great food and drinks. Meanwhile meet and talk to likeminded peers.

 

CLASSIC LOUNGE

12:30
CMO Lunch
At Conversion Day 2017 CMO's and marketing decision makers get the opportunity to connect and interact with likemi... read more
CMO Lunch

At Conversion Day 2017 CMO's and marketing decision makers get the opportunity to connect and interact with likeminded marketing professionals. They start their program with a welcome drink and lunch. Next they have two talks.

Join the CMO lunch 

read less

 

CLASSIC LOUNGE

13:10
CMO Talk - Future Trends in Digital Marketing
Roel Naessens

Roel Naessens Industry Leader & Senior Manager Google

 

MAIN STAGE

13:10
Expert talk: The 7 Pillars of Growth Hacking to boost your conversions
A step by step framework to implement growth hacking in your business. Growth Hacking is not about tools, hack... read more
Expert talk: The 7 Pillars of Growth Hacking to boost your conversions

A step by step framework to implement growth hacking in your business.

Growth Hacking is not about tools, hacks or black hat tactics. It’s about setting up foundation and systems to grow exponentially. When done correctly, the tools and automation will be oil on your fire. Expect a new way of thinking and working to boost your conversions. No bullshit, but strategies and tactics that you can implement in your business today!

read less

Chris Out (NL)

Chris Out (NL) International Growth Hacking Expert RockBoost Growth Hacking

 

EXPERTS ROOM

13:10
Meet the experts - Part 2 (25 min.)
Meet the experts - Part 2 (25 min.)
Book a meeting and ask all your personal questions regarding conversion marketing. Go home with the answers you ne... read more
Meet the experts - Part 2 (25 min.)

Book a meeting and ask all your personal questions regarding conversion marketing. Go home with the answers you need the most.

Learn from the private sessions with senior digital marketing experts sharing their knowledge, experience en new insights.

More info

read less

 

CLASSIC LOUNGE

13:35
CMO Talk - TOP 4 Challenges in creating a Top Digital Marketing Team that Performs
André Morys (DE)

André Morys (DE) CEO Web-Arts (Germany's leading conversion optimization agency)

 

MAIN STAGE

13:35
Expert talk: Advertising with a conversion approach
Expert talk: Advertising with a conversion approach

Will be announced soon.

 

EXPERTS ROOM

13:35
Meet the experts - Part 3 (25 min.)
Meet the experts - Part 3 (25 min.)
Book a meeting and ask all your personal questions regarding conversion marketing. Go home with the answers you ne... read more
Meet the experts - Part 3 (25 min.)

Book a meeting and ask all your personal questions regarding conversion marketing. Go home with the answers you need the most.
Learn from the private sessions with senior digital marketing experts sharing their knowledge, experience en new insights.

More info

read less

 

MAIN STAGE

14:10
7 Psychological Principles of Online Persuasion MAIN STAGE
When it comes to designing persuasive websites, apps or platforms, it’s those that can turn 1th time visitors into engaging visitors and habitual use that become the most successful. What will you learn? 1. Discover the psycholo... read more
7 Psychological Principles of Online Persuasion MAIN STAGE

When it comes to designing persuasive websites, apps or platforms, it’s those that can turn 1th time visitors into engaging visitors and habitual use that become the most successful.

What will you learn?
1. Discover the psychological principles at play behind successful online businesses
2. Learn how to use these scientific insights
3. How to engage your users and keep them coming back for more.

read less

Nathalie  Nahai (UK)

Nathalie Nahai (UK) Web Psychologist / International Speaker / Best-selling author Webs of influence Psychology

 

THE MUSEUM

14:50
Coffee break THE MUSEUM

Grab a juice, a coffee and have a relaxing chat with likeminded marketeers.

 

MAIN STAGE

15:15
How to recognize & fix the weak points of your website MAIN STAGE
A doctor will never randomly prescribe some drugs. Because to cure someone’s illness, you first need to make the right diagnosis. And you can only do that when you recognize the symptoms.  Can you identify a sick (read: no... read more
How to recognize & fix the weak points of your website MAIN STAGE

A doctor will never randomly prescribe some drugs. Because to cure someone’s illness, you first need to make the right diagnosis. And you can only do that when you recognize the symptoms. 


Can you identify a sick (read: non converting) web page when you see one? Are you really sure that what you’re changing is a problem that needs to be fixed? Or do you sometimes change something just because you can?

3 things you’ll learn during this talk

  • How to recognize the symptoms of a web page that can be improved
  • How to get useful insights from surveys, heat maps, user session recordings and other tools
  • How to get more revenue from the same amount of visitors

read less

Karl Gilis (BE)

Karl Gilis (BE) CRO Magnon / International speaker / Co-founder AGConsult CRO & Usability

 

MAIN STAGE

15:50
Q&A with Karl en Nathalie
Q&A with Karl en Nathalie MAIN STAGE

Ask your questions during this Q&A session with Nathalie and Karl.

 

MAIN STAGE

16:30
Paid Attention: Innovative Advertising for a Digital World MAIN STAGE
Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient? ... read more
Paid Attention: Innovative Advertising for a Digital World MAIN STAGE

Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient?

The question is, how do brands respond? Brands need to find a compelling way to earn the attention of the consumer.

Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.

Topics covered include:

  • a critical look at market research
  • modern theories of communication
  • the vanishing difference between content, media, and advertising
  • what ideas are and how to get them
  • future predictions

Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more.

read less

Faris Yakob (US)

Faris Yakob (US) Founder Genius Steals / Best-selling author / Advertising philosopher Genius Steals Online behaviour

 

THE MUSEUM

17:00
Network drink
Network drink THE MUSEUM

Let's close the day with a drink, some music. Share your thoughts and new things you have learned today.