“Marketers need to rethink the way they treat customers online"

"Nathalie Nahai needs little introduction for many marketers. Her bestselling book ‘Webs of Influence’ was released five years ago, and with the 2nd edition published earlier this year, it is still one of the most relevant guides exploring how to offer customers a better online experience. The core message: the better you understand your customers, the better the experience you can offer them. The result: happy returning customers and more conversions. "The plan was to give my first book a small updates, but I ended up rewriting the whole thing,” Nahai smiles during an interview with Bloovi. During the interview we dive into the future of persuasive design, and the effects that overeager use of data can have on online conversions. "Yes, marketers can offer amazing experiences by using customer data. However, it’s important to not overdo it,” warns Nahai. “Moreover, I think it’s time to reconsider the way we think persuasive marketing as a whole.”

The Psychology Of Online Persuasion

All marketers hope to pull potential customers into their marketing funnel and convert them to paying customers. Do you know the psychological principles that successful businesses are using in order to be more convincing towards their customers?

Last 5 Days of Super Early Bird discount Conversion Day 2017

Next Friday (the 13th) the Super Early Bird rate of Conversion Day 2017 ends. Until then you benefit from a €100 discount on your ticket for the number one conference for digital marketers. That means you pay €250 instead of €350. The ticket sale is going at high pace, so what are you waiting for?

People from these companies are already attending Conversion Day

This week we have sold the 325th Conversion Day ticket. Which means we’ve nearly sold 50% of the available tickets with still 2 months to go before the event kicks off. We wanted to let you know that today we’ve published the attendees page which is listing all attendees by name, company and profile picture. Want to know with whom you can have a conversation with on Conversion Day? Now you can. See you on the 28 of  November!