“Marketers need to rethink the way they treat customers online"

"Nathalie Nahai needs little introduction for many marketers. Her bestselling book ‘Webs of Influence’ was released five years ago, and with the 2nd edition published earlier this year, it is still one of the most relevant guides exploring how to offer customers a better online experience. The core message: the better you understand your customers, the better the experience you can offer them. The result: happy returning customers and more conversions. "The plan was to give my first book a small updates, but I ended up rewriting the whole thing,” Nahai smiles during an interview with Bloovi. During the interview we dive into the future of persuasive design, and the effects that overeager use of data can have on online conversions. "Yes, marketers can offer amazing experiences by using customer data. However, it’s important to not overdo it,” warns Nahai. “Moreover, I think it’s time to reconsider the way we think persuasive marketing as a whole.”

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The Psychology Of Online Persuasion

All marketers hope to pull potential customers into their marketing funnel and convert them to paying customers. Do you know the psychological principles that successful businesses are using in order to be more convincing towards their customers?

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Last 5 Days of Super Early Bird discount Conversion Day 2017

Next Friday (the 13th) the Super Early Bird rate of Conversion Day 2017 ends. Until then you benefit from a €100 discount on your ticket for the number one conference for digital marketers. That means you pay €250 instead of €350. The ticket sale is going at high pace, so what are you waiting for?

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People from these companies are already attending Conversion Day

This week we have sold the 325th Conversion Day ticket. Which means we’ve nearly sold 50% of the available tickets with still 2 months to go before the event kicks off. We wanted to let you know that today we’ve published the attendees page which is listing all attendees by name, company and profile picture. Want to know with whom you can have a conversation with on Conversion Day? Now you can. See you on the 28 of  November!

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The first 6 names from the 'Meet the Experts' sessions

In less than two months Bloovi welcomes over 750 marketers at the fourth edition of Conversion Day 2017. This year, next to eight international marketing all stars on the main stage, there are 18 marketing experts scheduled in an expert session. Each of them being a true specialist on a specific field.

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3 questions and answers about Conversion Day 2017

Ticket sale is going strong. Already 36% of the tickets are sold. These last few weeks we've received many questions about this year's edition of Conversion Day. Great, because we are happy with so much interest in our event. But at Bloovi we like clarity, that is why we've decided to dedicate a post to give answer to the 3 most important questions:

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90% of Belgian marketers are not satisfied with current marketing approach

During the preparations for Conversion Day 2017 we were convinced that we had to do things different this year: less spekers on the main stage, but true (international) marketing all stars! Yet speakers alone are not enough, in fact there is a huge demand for answers on specific topics that marketers are struglling with.

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Strategy, often the missing link in a Conversion Marketing approach

In another article we made it clear that although tactics and the right channels are very important to reach a better ROI, it is even more significant to understand the strategic and overall context of your online marketing actions.
Let’s take it a little further. How can you as a marketer push yourself into a broader way of thinking?

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Behavioral marketing will have a huge impact on your conversion strategy

Today, there are an endless number of ways for marketers to drive new and qualified traffic to their businesses for continued returns on their ad spend. In fact, according to eMarketer by 2017, digital media ad spend in the US is projected to surpass television for the first time in history and by 2020 is expected to represent nearly 50% of total US media spend.

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Does your marketing have impact?

As a digital marketer getting more conversions and reaching a better ROI with your marketing budget is probably one of your main objectives. At least it should be. Most of you are already are on top of the newest possibilities and digital marketing tactics. However, getting more conversions is not only about tactics. The question is: do your marketing efforts have impact?

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