90% of Belgian marketers are not satisfied with current marketing approach

During the preparations for Conversion Day 2017 we were convinced that we had to do things different this year: less spekers on the main stage, but true (international) marketing all stars! Yet speakers alone are not enough, in fact there is a huge demand for answers on specific topics that marketers are struglling with.

Read further

Strategy, often the missing link in a Conversion Marketing approach

In another article we made it clear that although tactics and the right channels are very important to reach a better ROI, it is even more significant to understand the strategic and overall context of your online marketing actions.
Let’s take it a little further. How can you as a marketer push yourself into a broader way of thinking?

Read further

Behavioral marketing will have a huge impact on your conversion strategy

Today, there are an endless number of ways for marketers to drive new and qualified traffic to their businesses for continued returns on their ad spend. In fact, according to eMarketer by 2017, digital media ad spend in the US is projected to surpass television for the first time in history and by 2020 is expected to represent nearly 50% of total US media spend.

Read further

Does your marketing have impact?

As a digital marketer getting more conversions and reaching a better ROI with your marketing budget is probably one of your main objectives. At least it should be. Most of you are already are on top of the newest possibilities and digital marketing tactics. However, getting more conversions is not only about tactics. The question is: do your marketing efforts have impact?

Read further