Why your web copy is pushing your clients to the competition

Amy Harrison has been in the field for more than a decade. Her mission? To banish all boring copy from this world. For that she doesn't use common techniques. Because of her background in television and movies, she knows how to surprise with words. Yet anyone can write good and converting copy. "Companies  don't realise that their unique story stares them right in the eye. That is why they all sound the same."   At  Conversion Day  Amy is revealing common mistakes in marketing copy and how you can get rid of them . These two we  can already share with you:

Not knowing what makes you unique

“A lot of companies don't know what makes them unique and what would make clients buy from them. Although it is easy and most of the time the answer stares them right in the eye. But they are that close they cannot see it", Amy explains animated. "Because of that their marketing is far from what their clients like. And ofcourse your copy won't sell anything then." The solution is clear says Amy: you have to start with a fresh point of view. "Start asking questions. Be as an detective on a queeste for the right answer. Discover the unique story behind your business and come up with an interesting storyline, something your competitor doens't bring to the table.


Another sore spot that Amy sees a lot is non-committal copy. " A lot of marketers are afraid that their texts are too 'pushy'", However most of it is 'too nice'. "They don't demonstrate their strong points enough. That is why clients go and buy products from a competitor who does showcase the benefits." "If your product is truly good, you should prove it to your clients and show them that is so. That way you don't end up with meaningless copy just stating somethings is good, in stead of attractive copy underlining it."

Looking for more insights and ways to boost your marketing copy? On the 28th of November Amy Harrison will be on the  main stage at Conversion Day.  If you book this week you can still benefit from the early bird discount (-€50).  So hurry up!

The slides from the Conversion Day speakers

Here are the slides from all Conversion Day 2017 speakers:

Take a look at the pictures from Conversion Day 2017

750 marketeers, 8 world class speakers, 18 expert sessions and 17 partner booths, what a wonderful edition of Conversion Day. Curious to see the pictures taken at AutoWorld? Go and take a look:

Innovative Advertising for a Digital World

The internet is a gigantic live market where everyone is constantly screaming for attention. And attention is something which we could easily buy not so long ago, but is very hard to achieve these days. Advertisers are paying more and more money to media to reach fewer and fewer people.

“Marketers need to rethink the way they treat customers online"

"Nathalie Nahai needs little introduction for many marketers. Her bestselling book ‘Webs of Influence’ was released five years ago, and with the 2nd edition published earlier this year, it is still one of the most relevant guides exploring how to offer customers a better online experience. The core message: the better you understand your customers, the better the experience you can offer them.

The Psychology Of Online Persuasion

All marketers hope to pull potential customers into their marketing funnel and convert them to paying customers. Do you know the psychological principles that successful businesses are using in order to be more convincing towards their customers?

Last 5 Days of Super Early Bird discount Conversion Day 2017

Next Friday (the 13th) the Super Early Bird rate of Conversion Day 2017 ends. Until then you benefit from a €100 discount on your ticket for the number one conference for digital marketers. That means you pay €250 instead of €350. The ticket sale is going at high pace, so what are you waiting for?