Why more website visitors do not automatically result into more conversions

When conversions are lagging behind, many marketers think that bringing more visitors to their site is the solution. Sometimes, it could be (short term). But, most of the times it’s not a solution at all. In fact, you are making it worse.

Why? We all know that treating symptoms is not the way to get cured from a disease. This is also true in marketing. It is useless to bring more visitors to a website that is not 100% conversion proof. You will lose too much time, effort and money if your focus is only to bring more visitors to your site. That’s why you should focus on what really matters: understanding why your customer is not converting, understanding this and making an action plan to convert visitors into buyers.

Understanding your customers & creating a perfect action plan is the big challenge for any marketer. “It’s a question of priorities really,” says conversion-expert Karl Gillis. “Many websites have a really bad conversion rate because they seem to focus on design rather than what the client really wants. And that’s a big problem”.

“If you analyze the websites of ‘conversion kings’ such as Amazon, Airbnb & Coolblue, none of them are supersexy. In fact, they have nice design elements, but are best described as mostly functional,” says Gillis. Amazon has a conversion rate of 73%. A dream for every marketer. Or could it become reality? We think it could.

That’s why we have invited another world class speaker at Conversion Day 2017 to help you achieve these results. He is considered amongst the top 20 speakers worldwide - regarding CRO - and has more than 15 years of experience in this area. In a previous edition of Conversion Day he was named as the number 1 speaker. Discover more about Karl Gilis.

Could your company or marketing approach use more conversions? Then this talk will help you to increase your conversion rate and your ROI!

Remember, you can still book your seat with the super early bird discount and save € 100.

Marnik is a passionate entrepreneur active in the digital sector. He focuses on his own business ideas in which he strongly believes and builds them to a company with a future. He regularly speaks on the challenges of entrepreneurship. Marnik is founder of Bloovi, Bloovi Me.

The slides from the Conversion Day speakers

Here are the slides from all Conversion Day 2017 speakers:

Take a look at the pictures from Conversion Day 2017

750 marketeers, 8 world class speakers, 18 expert sessions and 17 partner booths, what a wonderful edition of Conversion Day. Curious to see the pictures taken at AutoWorld? Go and take a look:

Why your web copy is pushing your clients to the competition

Amy Harrison has been on the field for more than a decade. Her mission? To banish all boring copy from this world. Therefore she doesn't use common techniques, because with her background in television and movies, she knows how to surprise with words. Yet anyone can write good and converting copy. 

Innovative Advertising for a Digital World

The internet is a gigantic live market where everyone is constantly screaming for attention. And attention is something which we could easily buy not so long ago, but is very hard to achieve these days. Advertisers are paying more and more money to media to reach fewer and fewer people.

“Marketers need to rethink the way they treat customers online"

"Nathalie Nahai needs little introduction for many marketers. Her bestselling book ‘Webs of Influence’ was released five years ago, and with the 2nd edition published earlier this year, it is still one of the most relevant guides exploring how to offer customers a better online experience. The core message: the better you understand your customers, the better the experience you can offer them.

The Psychology Of Online Persuasion

All marketers hope to pull potential customers into their marketing funnel and convert them to paying customers. Do you know the psychological principles that successful businesses are using in order to be more convincing towards their customers?