The Psychology Of Online Persuasion

All marketers hope to pull potential customers into their marketing funnel and convert them to paying customers. Do you know the psychological principles that successful businesses are using in order to be more convincing towards their customers?

Certain proven scientific insights can create more persuasive marketing campaigns, websites and content, resulting in more conversions.

* Want to know how to be more convincing as a marketer? We invited the renowned web psychologist Nathalie Nahai to Conversion Day 2017 to help you understand what makes your customer tick.

If you don’t understand what makes your customers click, how can you engage with them in any meaningful way?

We are increasingly living our lives online, and businesses need  to fight harder than ever before to attract and retain clients. Today, customers will make conclusions about a company when seeing their website for the first time, and how the company interacts on social media.

If you understand how certain subconscious drivers shape our behaviours online, you can use these to design persuasive strategies, platforms and content to gain more customers, boost your reputation and compete more effectively in a crowded market.

“Any online strategy you care should be based in a solid understanding of Web Psychology.”

It's no longer good enough to just rely on your best guess and expect to succeed.

Let’s introduce you to the art of Online Persuasion

This year’s edition of Conversion Day  we have dedicated a lot of attention towards web psychology and client behaviour. The reason is obvious, companies that understand their customers, are the ones that will achieve the highest conversion rates.

In order to find the perfect speaker regarding web psychology at Conversion Day, we have been looking for a perfect fit and found an all-star to share  valuable insights: Nathalie Nahai.

Why Nathalie?

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion. She has just released the second edition of the book full of new insights and is ready to share these with you at Conversion Day.

Nathalie has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few. She lectures internationally on the digital application of behavioural sciences, has hosted Guardian podcasts, and contributes to national publications, TV and radio on the subject of online behaviour.

What will you learn?
Discover the psychological principles at play behind successful online businesses. Learn how to use these scientific insights to create more persuasive websites, marketing campaigns, and content.

Looking forward to meet Nathalie?
Have a look at the program and see her and other online marketing all stars  share insights on how to get more conversions and reach a better ROI.

Conversion Day 2017 will take place on 28th of november in Brussels.
Book your seat while we still offer the early bird discount (-50€).



Marnik is a passionate entrepreneur active in the digital sector. He focuses on his own business ideas in which he strongly believes and builds them to a company with a future. He regularly speaks on the challenges of entrepreneurship. Marnik is founder of Bloovi, Bloovi Me.

The slides from the Conversion Day speakers

Here are the slides from all Conversion Day 2017 speakers:

Take a look at the pictures from Conversion Day 2017

750 marketeers, 8 world class speakers, 18 expert sessions and 17 partner booths, what a wonderful edition of Conversion Day. Curious to see the pictures taken at AutoWorld? Go and take a look:

Why your web copy is pushing your clients to the competition

Amy Harrison has been on the field for more than a decade. Her mission? To banish all boring copy from this world. Therefore she doesn't use common techniques, because with her background in television and movies, she knows how to surprise with words. Yet anyone can write good and converting copy. 

Innovative Advertising for a Digital World

The internet is a gigantic live market where everyone is constantly screaming for attention. And attention is something which we could easily buy not so long ago, but is very hard to achieve these days. Advertisers are paying more and more money to media to reach fewer and fewer people.

“Marketers need to rethink the way they treat customers online"

"Nathalie Nahai needs little introduction for many marketers. Her bestselling book ‘Webs of Influence’ was released five years ago, and with the 2nd edition published earlier this year, it is still one of the most relevant guides exploring how to offer customers a better online experience. The core message: the better you understand your customers, the better the experience you can offer them.

Last 5 Days of Super Early Bird discount Conversion Day 2017

Next Friday (the 13th) the Super Early Bird rate of Conversion Day 2017 ends. Until then you benefit from a €100 discount on your ticket for the number one conference for digital marketers. That means you pay €250 instead of €350. The ticket sale is going at high pace, so what are you waiting for?