Strategy, often the missing link in a Conversion Marketing approach

In another article we made it clear that although tactics and the right channels are very important to reach a better ROI, it is even more significant to understand the strategic and overall context of your online marketing actions.

Let’s take it a little further. How can you as a marketer push yourself into a broader way of thinking? One way to start is to answer to the next questions before embarking upon a new online marketing mission:

  • What change are you trying to make?
  • Who are you willing to change?
  • What promise are you making?
  • What does this person believe about your offering and promise?
  • What do they care about?
  • Why don’t people choose you?

If you did put yourself in an empathic position and listen to your target audience. Don’t you think that your efforts would be more relevant if you have an answer to these questions? These questions are the basics on which your communications strategy is built and will make your marketing even more impactful.

A strategic approach demands personal reflection for the sake of being more relevant and - in the end - making more impact and reaching a better ROI. In order to help marketers achieve this, we have invited a speaker who will go in depth on marketing strategy, often the missing link in a  conversion marketing approach.

Let’s introduce you to André Morys.

In order to find the perfect speaker regarding conversion optimization at Conversion Day, we have been looking for a perfect fit and found an all-star to share his valuable insights: André Morys. Why André? He is the founder of one of Europe’s leading agencies in conversion optimization: Web Arts.


André started analyzing the team structure, skills, methods and culture of several fast growing companies such as Amazon, or AirBnb and found a similar growth pattern in all these organizations.

Based on these experiences and observations he developed the ‘Growth Canvas’: a strategical approach for conversion optimization. In his keynote presentation, André will shares these insights and practical examples that helped big companies to get faster on the growth track. Three things you will learn:

  1. Why Conversion Optimization is a misleading term
  2. How to have a deeper look into your customers minds
  3. Why you need a better plan for optimization

Already looking forward to meet André? Have a look a the program and see him and other online marketing all stars speak on how you can get more conversions and reach a better ROI.

Conversion Day 2017 will take place on 28th of november in Brussels.
Book your seat and take advantage of our super early bird offer (-100€).

Marnik is a passionate entrepreneur active in the digital sector. He focuses on his own business ideas in which he strongly believes and builds them to a company with a future. He regularly speaks on the challenges of entrepreneurship. Marnik is founder of Bloovi, Bloovi Me.

The slides from the Conversion Day speakers

Here are the slides from all Conversion Day 2017 speakers:

Take a look at the pictures from Conversion Day 2017

750 marketeers, 8 world class speakers, 18 expert sessions and 17 partner booths, what a wonderful edition of Conversion Day. Curious to see the pictures taken at AutoWorld? Go and take a look:

Why your web copy is pushing your clients to the competition

Amy Harrison has been on the field for more than a decade. Her mission? To banish all boring copy from this world. Therefore she doesn't use common techniques, because with her background in television and movies, she knows how to surprise with words. Yet anyone can write good and converting copy. 

Innovative Advertising for a Digital World

The internet is a gigantic live market where everyone is constantly screaming for attention. And attention is something which we could easily buy not so long ago, but is very hard to achieve these days. Advertisers are paying more and more money to media to reach fewer and fewer people.

“Marketers need to rethink the way they treat customers online"

"Nathalie Nahai needs little introduction for many marketers. Her bestselling book ‘Webs of Influence’ was released five years ago, and with the 2nd edition published earlier this year, it is still one of the most relevant guides exploring how to offer customers a better online experience. The core message: the better you understand your customers, the better the experience you can offer them.

The Psychology Of Online Persuasion

All marketers hope to pull potential customers into their marketing funnel and convert them to paying customers. Do you know the psychological principles that successful businesses are using in order to be more convincing towards their customers?