9 reasons why Belgian Marketers struggle with Growth Hacking:
Growth hacking is hot. Moreover, many Belgian marketers are aware that growth hacking is a big thing. However, most of them struggle with it and do not really know how to take the next step to implement growth hacking strategies at a large scale.
“Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective and efficient ways to grow a business. A set of both conventional and unconventional marketing experiments. “
“Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business. Growth hackers often focus on low-cost alternatives to traditional marketing like social media, viral marketing or targeted advertising instead of buying advertising.”
But why do Belgian marketers struggle when it comes to growth hacking?
First of all
- they are questioning the use of growth hacking;
- they might not understand the full concept we trust these tactics;
- they are afraid it will burn cash if it’s not delivering satisfactory results;
- they are convinced it is not for, but for beginners with a low budget and low expectations;
- they don’t believe growth hacking can be implemented in their organisation.
Basically, growth hacking seems to be a psychological struggle. Most Belgian marketers are not convinced that growth hacking should become a fundamental part of their online strategy.
Second, they have tactical and organizational issues with growth marketing:
- they don’t know where to start;
- they can’t find consultants or experienced people who can help them;
- their company does not have the technical resources to make growth hacking a succes;
- they have no idea how to measure ROI coming from these tactics.
Bottomline, on top of the psychological reasons, Belgian marketers also struggle with tactical and technical issues.
Growth hacking at Conversion Day 2017
It is clear: there are many marketers that need help. First, the need to decide if growth hacking is a valid strategy for their company and secondly they should know how to overcome organizational issues in order to start.
To help marketers tackle these challenges, we’ve invited growth hacking expert Chris Out to give more insights into growth hacking at Conversion Day 2017. He is co-founder and lead growth hacker at RockBoost. Through extensive experience helping companies grow, Chris developed a data-driven growth hacking methodology, which he’s eager to share with the audience at Conversion Day.
What will Chris talk about exactly?
Chris will elaborate on: “The 7 Pillars of Growth Hacking to boost your conversions”
“A step by step framework to implement growth hacking in your business. Growth Hacking is not about tools, hacks or black hat tactics. It’s about setting up foundation and systems to grow exponentially. When done correctly, the tools and automation will be oil on the fire. Expect a new way of thinking and working to boost your conversions. No bullshit, but strategies and tactics that you can implement in your business today!”
Are you looking for new insights and valuable tactics to boost your business? Then this talk could be everything you need.