We're working hard to book the best international keynote speakers to inspire you about conversion marketing.
Please come back soon.

 

08:30
Welcome & breakfast CONFERENCE HALL
10:00
Opening of the day CONFERENCE HALL
10:10
The Growth Canvas - A Strategic Growth approach for Conversion Optimization MAIN STAGE
By analyzing the team structure, skills, methods and culture of several fast growing companies like Amazon, Booking.com or AirBnb, Andre found a similar pattern in all these organizations. After 3 years of research he published the „Gr... read more
The Growth Canvas - A Strategic Growth approach for Conversion Optimization MAIN STAGE

By analyzing the team structure, skills, methods and culture of several fast growing companies like Amazon, Booking.com or AirBnb, Andre found a similar pattern in all these organizations. After 3 years of research he published the „Growth Canvas“ - a model that shows three simple principles that can be implemented easily. In this keynote presentation, Andre shares some insights and practical examples that help companies to get faster on the growth track.

3 Things you will learn:
- Why Conversion Optimization is a misleading term
- How to have a deeper look into your customers minds
- Why you need a better plan for optimization

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André Morys (DE)

André Morys (DE) CEO - Web Arts Web-Arts (Germany's leading conversion optimization agency) Topic: Strategy

10:45
Speaker 2 MAIN STAGE

Will be announced soon.

11:20
Speaker 3 MAIN STAGE

Will be announced soon.

11:55
Web Psychology: The science of online persuasion MAIN STAGE

Discover the psychological principles at play behind successful online businesses. Learn how to use these scientific insights to create more persuasive websites, marketing campaigns, and content.

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Nathalie  Nahai (UK)

Nathalie Nahai (UK) Web Psychologist / International Speaker / Best-selling author Webs of influence Topic: Psychology

 

CLASSIC LOUNGE

12:30
CMO networking lunch

Will be announced soon.

 

CONFERENCE HALL

12:30
Lunch attendees

Will be announced soon.

 

EXPERTS ROOM

13:10
Meet the experts

Will be announced soon.

14:00
How to cure a non converting website? MAIN STAGE
A doctor will never randomly prescribe some drugs. Because to cure someone’s illness, you first need to make the right diagnosis. And you can only do that when you recognize the symptoms. Can you identify a sick (read: non convert... read more
How to cure a non converting website? MAIN STAGE

A doctor will never randomly prescribe some drugs. Because to cure someone’s illness, you first need to make the right diagnosis. And you can only do that when you recognize the symptoms. 


Can you identify a sick (read: non converting) web page when you see one? Are you really sure that what you’re changing is a problem that needs to be fixed? Or do you sometimes change something just because you can?

3 things you’ll learn during this talk

  • How to recognize the symptoms of a web page that can be improved
  • How to get useful insights from surveys, heat maps, user session recordings and other tools
  • How to get more revenue from the same amount of visitors

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Karl Gilis (BE)

Karl Gilis (BE) CRO Magnon / International speaker / Co-founder AGConsult Topic: CRO & Usability

15:00
Coffee break CONFERENCE HALL
15:15
Paid Attention: Innovative Advertising for a Digital World MAIN STAGE
Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient?The q... read more
Paid Attention: Innovative Advertising for a Digital World MAIN STAGE

Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient?

The question is, how do brands respond? Brands need to find a compelling way to earn the attention of the consumer.

Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.

Topics covered include:

  • a critical look at market research
  • modern theories of communication
  • the vanishing difference between content, media, and advertising
  • what ideas are and how to get them
  • future predictions

Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more.

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Faris Yakob (US)

Faris Yakob (US) Founder Genius Steals / Best-selling author / Advertising philosopher Genius Steals Topic: Online behaviour

 

EXPERTS ROOM

16:00
Q&A sessions

Ask your questions during a Q&A session with 4 out of the 6 speakers.
​Will be announced soon.

 

MAIN STAGE

16:00
Q&A sessions

Ask your questions during a Q&A session with 4 out of the 6 speakers.
Will be announced soon.